Some people like myself have been struggling to get G+ authorship working. My frustration is from having to sign up for a new gmail address when G+ first started because I was a Google apps customer. When they finally fixed it I was into G+ so much I didn’t want to switch to a new account. Hundreds if not thousands of pictures up and all my circles filled up exactly the way I wanted them. I am sure I am not the only person with this problem. While G+ says my account is ok I am still waiting for the correct G+ account to show in the search results. If you are having problems with your G+ account Search Engine Land put together a nice info-graphic to help you.
Last year I had the honor to speak at Affiliate Summit West. My presentation on 25 ways to improve your website was very well received. Affiliate Summit has just made the videos live on YouTube so I thought I would share it so more people can improve their website. Under the video is the slide deck from the session. You can use that as a guide. Sure some things have changed in a year but the information is still relevant.
The only information that has really changed is the Google purchase of the Picnik photo re-size tool which is now part of Google+.
Reviews of my Session at Affiliate Summit
Click here to see a more detailed writeup of my 25 ways to improve your website
This is kind of an unplanned post that came to me while I was walking down the street on my way to take sunset pictures. I came across this sign in front of a house for sale and it stopped me in my tracks. I took my smart phone out of my pocket and took a quick picture knowing that this would become a blog post someday.
If you look at this sign it has like a million ways for you to be able to see more information about the house for sale.
I started to think about when Shawn Collins was selling his house. and he wasn’t thrilled with the way the real estate agent was doing nothing so he took it in his own hands and sold the house on his own. I was thinking if Shawn had these guys working for him he wouldn’t of had to do that as these guys seem to have their stuff in order.
Taking a quick look at the sign I can see a phone number, a QR code, a website, their links to 6 social networks. On the bottom of the sign is a text number with details. 10 ways I can get more info on the property. Make it 11 because they also had a flyer in a box with all the information. I think you could say this was blanket coverage.
Then I got to thinking about all the websites I see as an affiliate manager that have no contact details on them at all. Usually these turn out to be declined from our programs. 99% of the time they are just spam blogs done quickly or the webmaster is new and doesn’t see the need to be contacted and/or doesn’t know the benefits of building a trust factor.
Potential customers will have questions that they may need answered before they hand over their credit card information. While I agree with Derrick Halpern of Social Triggers when he says you shouldn’t have your website filled with social media buttons in your sidebar you have to make it easy for customers and media to contact you.
I hear you saying “But Vinny I don’t want to answer peoples questions?” Trust me every time you get contacted with a question you can either use that question on your FAQ page or maybe even a full out blog post. Odds are if one of your customers has this question others will also. Done right your new page could become the authority in the niche and become the #1 spot in the search engines.
The Media May Be Looking To Contact You For a Story
With this San Francisco plane crash all over the news it makes me realize how lucky I was last year to have CNN contact me. If you saw the video Fred Hayes shot of the plane crash you saw his name on the upper right hand corner.
Last year I got lucky and was in the right place at the right time when the Space shuttle crashed into a bridge while being transported to the USS Intrepid. We did a podcast on this on ABC’s Plus where I explain the details. At the time I didn’t have a contact us form on this site. Somewhere along the line I missed this step making the site. It happens!
Without a contact us or some sort of social media contacts on your site you have no way for the media to contact you. Why make people jump through hoops to get to you. People buy from people they trust. Take a moment now and see how many of your websites need a contact us form or another way for media to contact you.
A few weeks ago I was contacted by a major TV production company looking for information on my niche to use on a very popular tv show. When I got the email I was surprised but with the CNN experience under my belt I knew exactly how to handle that. While that is still in the talking stages who knows maybe the site will be mentioned on the show? Maybe on their webpage with a back link of course. We will see what happens but I do know that wouldn’t happen if I didn’t have a way for the media to contact me.
Nothing like a Tweet from Matt Cutts on a Friday afternoon on a Holiday weekend to ruin some peoples weekend.
@dannysullivan your call, of course, but the internal team here has taking to referring to the upcoming release as Penguin 2.0.
— Matt Cutts (@mattcutts) May 10, 2013
Actually Matt and Danny Sullivan are having a fun conversation about what the updates name is going to be. I see it as a non issue. If you are relying for traffic from the search engines you are doing it wrong. I am looking forward to seeing my search rankings go up as the clear out some more crap.
I actually love it when they do updates as it gives you an idea of what they want usually. I also enjoy seeing all the blog post that pop up blaming Google for a loss of business. Your business should be able to with stand a Google update. It is out of your control where they rank you (If that even matters anymore).
This weekend the webmaster forums and blogs will all be doing their best posting about Henny Penny SEO the other “The sky is falling” things and what they think Google is doing. They should be focusing on making their sites better.
Today we had all new Internet lines run into our office. For the last 3 weeks or so we have been having intermittent connection to the Internet. We had the cable company come after checking our lines and change the modem. All was starting to work right and then we had some issues again.
Today’s repairman made no exceptions when it came to making sure we were done correctly when he left. From the time he arrived he let me explain the problem and he came to the conclusion that we run 100% new wires all the way up to the pole outside the house. I took the time to help him and he appreciated it. He went on to tell me what the previous repairman did and the shortcuts he took.
He went on to explain to me that his bosses will be driving by in a few days to make sure that he did the job correctly and he wanted to be sure they could just look from their car and know he did a good job. He was proud of the job he did and he knew it. He also knew that I appreciated the work he was doing. He didn’t want to bother cleaning up the guys mess that was before him. He changed everything so that he knew it would work and he also didn’t want to come back and fix it again. He is also sleeping well tonight knowing that my Internet is working. It is the same way with building websites!
Build Your Website Right
I am constantly asked about changing websites once they are built. For some crazy reason I get asked by affiliates if they should go back and change their websites every time there is a Google algorithm change. If there is something I hate it is going back and making changes to existing pages. I frankly see no reason to change pages to try to keep up with Google or any search engine for that matter.
I have one person (Yes you Sharon) that always ask me if she should go back and change page whenever I tell her something that is wrong with one of the new pages she shows me. It is usually something so minor that it isn’t really that smart to waste enough time going back to change all the pages on your site. It is actually not a good idea to have all the pages optimized on your site the same way anyway. One change of the algorithm and all of your site becomes dead. No one wants that!
I would rather spend time developing new pages and moving on then looking back. I suggest that you do the same.