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Vinny O'Hare

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You are here: Home / Building Websites / Building a Website or Building a Brand

Building a Website or Building a Brand

Today's post idea comes from John Mihelakis of Apps HQ

“Hey Vinny, post suggestion: Its about personal websites. It seems that ultimately everyone is branding themselves in the end. Most affiliates have their income sites & also their personal blog sites. Just curious on how you see things.”

Thanks for the suggestion on the post John. It is something that I have been seeing more and more of lately myself. The answer is really simple. Most affiliates want a site they will be able to sell someday. If you make your site a personal one odds are it won't be worth money to someone in the long run.

Most affiliates that I know use their personal blogs to blog about issues they are seeing or for more personal stuff that doesn't really belong on a money making site. The money making branded site should only be about the topic at hand. I am sure you won't be posting political stuff on the Apps-HQ site anytime soon. A personally blog would be a much better spot for it.

A lot of affiliates I know are building brand sites. This is for two reasons:

  • Brands are getting better rankings in Google. There is no in and or buts about it. Most big affiliates are seeing this also happening and adjusting their business for it.
  • It is easier to sell a brand site. They will also get more money for it.

I could never sell vinnyohare.com for anything close to what I would want for it. I could build a brand-able site with similar focus and sell it 5 years from now for a lot of money if I wanted to.

Reader Interactions

Comments

  1. Patrick Allmond says

    at

    Is VinnnyOHare.com a brand?

  2. Vinny O'Hare says

    at

    It is in my mind 🙂

  3. Vinny O'Hare says

    at

    Seriously anyone’s name is useless when it comes time to sell. Would you buy JohnChow.com I know I wouldn’t.

  4. John Mihelakis says

    at

    Vinny you always have a way of pointing out the obvious..

    I feel sometimes the simplest things are the most complicated to see,
    the ability to zoom out and see the bigger picture from a birds eye view.
    especially on the net! where “information overload” is an understatement.
    you always hit the topic right on its head!

    Which I can say is the true mark of expertise.

    I have to agree with you hardcore on this one !

    thanks for your answer & the shout out 🙂

    btw your podcasts on affiliateabcs.com – EXCELLENT! (ive been listening lol)

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