Vinny O'Hare

Learn What I am Up To.

Building Websites

Listening To Google

Do You Try To Fool Google?

I am often asked about my secrets to ranking on Google, actually I don't have a secret at all I just do many things right for the search engines. There is no sense in trying to fool Google or any search engine as odds are your page will eventually be found and stop ranking. Worse then that your site will not be considered as relevant for the topic you are wishing to cover.

When I first started out I tried all the spammy stuff and that stuff worked for a while but when I started to make serious sites about passions of mine the sites ranked very well. I copied what worked and did more of it and what didn't work dropped from my “Must Do List”.

Now if you know anything about me I don't listen to rumors on what works and what doesn't I try it for myself and learn. I love hearing stuff from Google itself instead of trying to beat them I join them in their quest to find and index better sites.

I just got done watching Matt Cutts from Google discuss some things about websites and what can help you rank. It is under an hour long and I suggest you watch it.

Feel free to discuss what you have learned over on NyFalcon Forum

Have Other People Drive Your Traffic

I have posted a few times about getting traffic on to my sites using Twitter. When I am making new sites I wouldn't even think of not using Twitter. Now we all know its hard enough getting traffic to a new blog or website but that is not something I worry about anymore.

Each one of my sites main writer (usually me) gets its own Twitter account as soon as the site is thought of. I will be building friends before the site is even close to becoming a reality. Finding people in the niche is easy as you use search.twitter.com and place a niche keyword in there and follow some of the people that are talking about the niche.I go in every other day and post a tweet with the niche keyword or two. In no time you get some followers.

While I launch the account early, it is one of the things that build slowly so there is no sense in wasting time. When the time comes I place my url in the Twitter profile box but that may be a month or so later as the site develops.

By using the Tweetmeme WordPress plugin everytime I place a good article on the site it ends up getting retweeted over and over by my like-minded friends on my Twitter account. Then all of a sudden their like-minded friends will retweet that. It makes people feel smarter when they are retweeting things to their friends. Its a “Hey look what I found I must have been smart to find it.”

The Tweetmeme button has a number on it showing how many retweets that post has, it is almost human nature to retweet it so you see the number go up. Now most of my stuff only gets about 10-15 retweets but after looking through my friends list and analytics I can see that even though the post may have 10-15 retweets it ends up going out to over 200-300 people and out of that I usually end up with 10 people that subscribe to my email newsletter or Rss feed. To me that is gold because that reader becomes MINE until they feel it necessary to unsubcribe which if you are producing enough quality content they never end up doing.

Now I will take it up a little, due to most of my sites having multiple writers they retweet the articles for each other as soon as its posted, so now it ends up going into the twitter stream of a few writers and their loyal followers. This can end up being a few thousand everytime a new article is posted.

Some site content is moving

If you have followed this blog at all it has been full of information about making money online. I am now turning all that stuff to www.nyfalcon.com website Nyfalcon Blog and Nyfalcon Forum.

Bookmark those pages as this blog is going to be more about what I am up to lately.

Market Your Website Using Ebooks

Let me tell you a secret which may not necessarily be a secret: on the Internet, anyone can write an eBook. I am not kidding. Each and every one of us has a piece of information nurtured in our minds that, once shared with other people, could net for us countless rewards for marketing and financial purposes. “But I haven’t written anything my entire life,” you might say. Read on, my friend.

Creating Your EBook

The beauty of writing for the Internet is that you don’t have to be a Shakespeare or a Stephen King. In fact, the simpler your style of writing is, the better it would be for your readers. The online audience is much different from those of printed publications. Internet users are less patient, as reading your piece on the monitor is less convenient than having an actual book that you could take to bed.

But even if you’re not blessed with an iota of writing skills, or if you simply don’t have the time to come up with your own work, fret not. You could always hire a ghostwriter. There are a lot of ghostwriters in the World Wide Web, and it’s just a matter of finding the best, and most affordable, one for your particular needs.

Alternative Ways Of Coming Up With An EBook Product

There are many ways by which you could come up with your own eBook even with minimal writing on your part. You could always compile articles that you could freely download from article directories, for example, for as long as you retain their resource boxes. I don't recommend this but you can do it, Or you could conduct an interview with an expert of a particular field and simply transcribe the same for an easy product. Better yet, you could tap into the almost infinite farm of public domain information for your much needed content, something which you could utilize free of charge.

Marketing Through Your EBook

Regardless of the manner by which you decide to create your eBook, one thing is certain. An ebook is a powerful vehicle for promoting your website. Let us take a look at some of the ways by which you could do this.

1. Your eBook can be the heart of a potent viral marketing campaign to promote your website. Viral marketing is the online equivalent of word-of-mouth advertising. With this strategy, you could achieve an increase in website traffic through the exponential spread of your business message, i.e. your website’s link. Simply populate your eBook with links to your website, and distribute the same for free. Encourage your recipients to distribute the same product to their family and friends, if ever they would love what is inside your eBook. This would result in a wildfire-like spread of your eBook to many, many people, and consequently, a wildfire-like spread of your link as well. Sometimes I tell people after they download my ebook not to share it with anyone, this makes them share it with more people because they think it will make them look smart in front of their family and friends.

2. Your eBook can be packaged as a bonus for the products that other people are offering for sale. Not only will your eBook add to the value of the said product and invite the interest of more potential customers, this tactic would also allow you to win some visitors to your website. Better yet, the visitors you stand to gain from this strategy are quality ones, as they have a history of transacting online, hence, a higher likelihood of doing business with you, if ever you’re maintaining a commercial website.

3. Your eBook can be used as a gift in exchange for a subscription to your mailing list. Your mailing list, of course, is a way for you to acquire repeat visitors. Pumping up your mailing list with more subscribers would give you some guaranteed traffic. This can even be set up using an autoresponder service. If you have a blog Feedburner works really well for that.

4. You could use your eBook in bartering for a spot on the pages of popular websites. Let other people give it away for you. This also establishes you as an expert in your field.

5. Last, but most certainly not the least, you could sell your eBook. By doing this, you stand to earn for every sale, and you could promote your website at the same time through the links contained in the product’s pages.