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Vinny O'Hare

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Website Traffic

What Do These Two Pictures Have in Common

I am always amazed at good photo's. I try to think about what people see and think when they look at them. I have to say that I see things a little different when it comes to photos. Look at these two photos below. You may think what beautiful balloons, or what beautiful mountains. The second picture you may be saying what beautiful clocks. The two pictures may be totally different but they are the same. Can you figure it out? Can you see what I see?

Mobile marketing by numbers

My answer is 50 people using smartphones. I bet that wasn't the answer you were thinking. My next thought is how can I get my website into their pockets. Think about it a second if you were an operator of a hot air balloon wouldn't you need a smartphone for weather updates, reservation changes etc.

The woman on the cliff is probably taking a picture with her smartphone. So are the people that are in the hot air balloons. There could be up to 75 people that have a smartphone in this picture.

The photo on the right is a city picture with people hustling around. They need smartphones to stay connected. You can even see the guy in the blue shirt on the right using his. Now my question is what are you doing to get your business into peoples pockets.

Is your address on your website for local searches? If you are a local store do you have Google Maps embedded on your site. Are you using Schema mark up on your pages? Do you know what Schema markup is?

 

Improve Your Website For Free

Vinny O'Hare Book coverStarting on August 10th until the 12th, my book “25 Ways To Improve Your Website” will be free. These dates coincide with Affiliate Summit East 2014 happening in New York City.

This book is especially good for newbies to Affiliate Marketing as it can be used as a step by step guide to help you get better search rankings.

The book contains 25 easy to follow steps that will improve your website and your traffic. Some topics covered in the book are: 

Your Website Now – Keywords – Free Tools – Colors – Title Tags – Meta Description Tag – Meta Keyword Tags – Search Box – Logo – About Us Page – Blogs – Contact Us Page – Privacy Policy – Trust – Email Newsletter – Navigation – Backlinks – Images – Videos – Landing Pages – Internal Linking – On Page Content – Site Speed – Blogs in Niche – and Using Forums. 

Click here on August 10th to get the book free

Learn From Listening To Podcasts

We are all very busy while we work on the computer but that doesn't mean you can't learn while you work. I have improved a few of my websites by listening to podcast. Here are a few podcasts that I listen to while I am working that I learn a lot from and so can you. These are listed in no particular order.  I also left out any affiliate marketing podcast because I know my friends will chime in with those in the comments.

Lately I have been listening to a podcast about public speaking. (iTunes) While I have no plans to ever do that again I like the way the speaker talks and if I ever do speak in public again at least I will have these tips in the back of my mind. I know a lot of my friends are doing Affiliate Summit sessions in a few months and can benefit from Lisa B. Marshall and her insightful tips.

Pat Flynn has a very successful podcast over at Smartpassiveincome.com. (iTunes) He has industry leaders on that tell listeners how they are doing things to grow their income. Friendly format and Pat is one of the most generous guys when it comes to sharing what is working right now.

Amy Porterfield (iTunes) has a great podcast covering social media and what you should be doing to engage with fans to get more sales. Her common sense approach to getting more traffic and sales is worth it's weight in gold.  Getting social fans to your email list is something that I agree with 100% and Amy's tips show you how to do that and more.

Social Media Examiner's Michael Stelzner has a great podcast on social media (iTunes) that I listen to all the time. He has insightful tips from people doing social media successfully. The guest normally give good points and advice you can use right away.

If you want to learn how to influence your audience and get into the psychology of selling then you have to listen to my friend Derek Halpern's podcast Social Triggers (iTunes). Derek tells it the way it is and backs up his words with proof.

Corbett Barr, Chase Reeves, and Caleb Wojcik have a great podcast about getting traffic to your site and get them coming back. The Fizzle show (iTunes) is one of my favorites because I like their common sense approach to building a successful website.

What podcast do you listen to on a regular basis? What podcast topic would you like to hear more about?

30 Days of New Blog Posts

A few weeks ago I noticed a huge spike in traffic on one of my sites after I posted 4 days of consecutive blog post. A few days later Geno Prussakov mentioned something along the same lines. It got me thinking what if I posted a new blog post for 30 consecutive days. What kind of traffic surge would I see? How many new email subscribers would I pick up?

At first I was thinking that I use my book that has 30 topics and is in the never ending hell that is called editing and just break it up and be done but that would be way too lazy. It also doesn't sound like much fun so even though I am sure it will be hard to come up with 30 topics off the top of my head it can be done.

I Want To Hear From You

I want to hear from you! What do you want to know? Every time I go to an Affiliate Summit Meetup here in NYC I get asked all sorts of questions. They range from SEO to email marketing to photography and I never know what the next question is going to be but I look forward to the questions.

NYC Subway TrainI will be showing off some cool pictures along the way. I take way too many pictures that don't get shared enough on the web. What good is taking a picture if no one gets to see it. I am getting more and more into HDR photography and every blog post needs a good picture.

If you look at this picture of the New York subway you will see how the poles jump out at you. I can tell you how this is done. Totally of topic but odds are the 30 days of post will not be connected either as A.D.D seems to creep into my writing from day to day, just enjoy the ride.

The journey starts on Sept 1st! Make sure you are signed up for the newsletter. It will be interesting to see how many people complain about getting a daily email and unsubscribe. It will be a good experiment all the way around. Who knows maybe I will learn something.

Is Fluff Killing Your Website

Years ago I did an awful thing! I polluted the Internet! Just saying it makes me feel better, now on to the post.

Back in the day I was paying for articles to be written for my sites. These sites were never going to be a main site so I didn't really care if they were going to be penalized. Actually I didn't really care since they brought in a lot of money. One of my sites was my sports site that I started back in 1999 or 2000. The plan went something like this. Do some keyword research and find the best keywords, get a writer to turn out 300 word articles and get them to rank using SEO. Next week find more keywords and do the same thing.

Sounds like a simple plan and these $5 articles made their money back in a week and produced very well until April and May of this year. For ten or eleven years these $5 articles produced better than some of their competition who were trying every trick in the book to out-rank them. While I did go in throughout the years and make these articles a little better it just wasn't a passion and it seemed like work. Work I just didn't have time for.

When the Panda and Penguin penalties starting happening I saw a slight decline but didn't care since this site had produced its share already. In truth it should have been sold off a few years back. It wasn't really on my mind until I started looking at it closer a few weeks ago. I noticed that traffic was on the decline and since it was a Friday night I decided to take a closer look. I thought I would be in Google Analytics for hours when it suddenly hit me to use Raventools instead. First I had to do a little addition to the tools at Raven. I had to add to the report section all the Google changes and add them using the Profile tab.

The Events tool in Raven is one of the most important tools that I use. I use it to see traffic surges and add an event every time a newsletter goes out. For this job I would need to add all the Google updates for the last year, I got them off the SEOMoz site and loaded them into Raven as events. I then went to my Raven dashboard and loaded up my sports site. I produced a little report for last year, then a report for the first six months of the year and then from March until the present day.

My goal was to see what pages were ranking, what pages have lost ranking and what ones are still getting traffic. In my head I was going to get rid of any page that wasn't ranking or getting traffic. The site had 414 pages when I started. I figure I get rid of a hundred pages maybe since some were really outdated. Think my Cleveland Browns page still had Vinny Testaverde as the starter for goodness sake. The meta descriptions were horrible and they were all over stuffed meta keywords. I was standing out to Google as a spam site.

I printed out the reports and put them side by side and in about 5 minutes I knew what I was going to do. Last years report wasn't as good as I thought it was going to be. I had over 75 pages get less than 10 visits each and they all had about an 85% bounce rate. Without regard to navigation on the site I deleted those 75 pages. I thought I was done but in my heart I knew I wasn't even close. I started looking more closely at bounce rates and I had a few dozen pages that were at 70% with 1 visit. These were also gone.April 27th Google Update Chart

Then I started looking at the dates of the Google changes and I noticed that the Penguin penalty of April 27th was a huge drop in traffic. I started to look at the report from the beginning of the year and I could see exactly what pages were either hit or disappeared from Google.

Many of them were the pages that were just getting about 20 visits a week. This was about 200 pages or so that after April 27th dropped to nothing at all. These were also deleted.

I then ran another report from April 24th until present day and saw that I had a few dozen pages that were getting minimum traffic. I said to myself since Google is looking at the overall quality of the site these pages were going to go also. There is no fancy 301 redirects they are just gone. Goodbye and good riddance. This left me with 14 pages of solid content that I wrote myself somewhere along the line. I find it amazing that the pages I wrote were the ones that did ok. These pages didn't over stuff, and had proper meta descriptions. Even the less used meta keyword tag only had 2 relevant tags in them.

Will the site come back to its former self? That is anyone' guess. Since I am still getting the same traffic to the the same pages I don't really care. I know have a clean website to add to it with some quality when I feel like it. Did these 400 pages affect the overall rankings on the site? I would bet that would be a yes. I know if I was a quality scorer at Google I would have marked this site as spam. It just made no sense to keep these pages.

Some pages were test pages that I had long forgotten about. Some pages were automatically generated using a script pulling in products to affiliate programs that have long since shut down. They were doing nothing but letting the search engines know I was a spam site.

If you know your site was hit by the Google Monster take a look at your analytics and see when your dropped happened by looking at the SEOMoz page. It is a good starting point to find out where your site got penalized. Knowing which update was the killer is 90% of the battle to getting your site back on track. You may not go to the extremes I did with my site but you can get a good idea how to fix your site.

Recovering From Panda and Penguin Updates

I have been sitting on this post for a while now and didn't want to write it because information changes so fast that by the time I you read this the info it could be outdated. Use this info as a starting point if your website has been taken down into the Google hellhole of rankings. I know a lot of people that have suffered lately because of the Google Panda and Penguin updates, It is really a shame but that goes without saying. A lot of these people are now looking at “How to fix Panda issue” EBooks and spending money they don't have, to get answers that are bland at best. Please don't buy these books, they can't tell you anything you can't find on your own.

Here is my free 2 cents and take it for what it is worth:

After an update happens I try to think like Google and what would they like to see in their results. Not an easy thing but with every update I say to myself what is Google thinking now. I covered this in my Feedfront article last year “Was Panda Just the Beginning“. Of course I had no idea the Penguin update was going to be next and clear out the search results in what Google says is the positive way.

When Panda hit I felt a little sting to one of my sites. I didn't sit there and blame Google for that won't make your rankings go up. I went out and saw what my worst visited pages were for the year and either deleted them or added some content to them. 99% of the time the page was deleted. I then went out and got a few backlinks for some internal pages. Another thing I did was send out 5 days of consecutive newsletters. This put a steady flow of repeat traffic back on to my site. I am sure this was a number that Google was looking at. All of a sudden my visitors went from 80% new to 65% new must have told Google that my site was worthy. Changing a site to get 35% returning visitors is a major feat but can be done. Panda looked at your overall site so by improving in those areas helped get me back to where I was.

[Read more…] about Recovering From Panda and Penguin Updates

Where Did These Backlinks Come From

On Tuesday we had our monthly Affiliate Summit meetup and we started talking about backlinks. We usually talk about this topic all the time but this time around we talked about checking backlinks. Actually I was glad to see people are looking at backlinks since Google uses them in part to rank their websites in the search engine.

Someone brought up that he noticed that one of his keyword rankings had some funny things going on. The top website ranking for the keyword had under 10 backlinks but the second site had about 1008.  I think he said the 3rd site had like 5 or so. We are not talking about a very competitive niche so it didn't take a lot of keywords to rank well.

His question was how does a site with 10 backlinks beat out a site with 1008 backlinks. The answer to me was obvious but to someone new I could see why it would be confusing. Without knowing the exact details I blurted out that it was because the second site bought 1000 backlinks from someone and they really only had 8 real backlinks.
[Read more…] about Where Did These Backlinks Come From

How Do You Come Up With Content For A Website

One of the questions I am asked on a persistent basis is about website or blog content. People want to know how they can come come up with topic ideas and where to get good content. While I am at the point where I just figure out the content phrases and hand them off to a writer that isn't the way I started.

Whenever I make up a website the first thing I do is take my keyword list and set up about 10-20 Google alerts. Google alerts is a pretty cool way to get content ideas and also a good way to find websites that will exchange links and content with you. Take your keyword phrase's with “quotes” around it and enter them into Google alerts and you will have content ideas delivered into your email box the next day.

Every morning I will get 10-20 emails with 2 or 3 links in each that mention the keyword phrase and if the topic is hot you will get more. It only takes a few minutes to give a quick glance over the emails and look to see if they are a good match. You can get some good ideas for content this way. I will look over the emails and end up with a topic that will allow me to create a whole page and maybe two. If you don't want to be overwhelmed with looking through all the emails just choose one keyword to work that day and let the others sit in your inbox for another day. By the time you are ready for the next subject you will have more emails to work with.

If the story is hot at the moment I will create the page myself and then alert the other pages that I found in the alerts. This is done either through commenting on their site and include my link as a reference or I will send an email to the website owner and tell them that their piece was great and that I have a similar article. Maybe hint at a future guest post or to trade links back and forth. Something will usually come from it, if not during this exchange the ice has been broken for future stuff. They may even know another webmaster in the niche that would also like to work together.

Outsourcing Your Content Writing

If I am in no hurry to get the content up I will usually hire a writer. I will get together a bunch of keyword phrases and put up a job on Elance.com or more recently I have been using IWriter.com. While both are good services I am happy using ELance for larger jobs but that is only because I have used them more frequently. After you use either of these services you get to know some writers that are good and you make sure you invite them to do the next job. It is also not a good idea to settle for the cheapest writer as odds are you will get lousy content back. You want to plan your job with as many details as possible. I always choose writers from the USA and pay a little more than have articles written by someone that their first language is not English. It never works out and saving a few bucks on content that is going to be on your website for years just is not worth it.

Get Your Words Transcribed

If it is a topic that you are knowledgeable about and you don't feel like typing out the information you can always use a voice transcription service. It may sound dumb but if you are lazy like me and you type slow you can do a voice recording. Hook up a headphone and mic to your computer and peak the content for your pages. I know I can talk 10 times faster than I can type. I load up a program called Audacity (Free) and make some audio files. After I am done I upload the files to speechpad.com and get them transcribed. It is cheaper than hiring a writer and I know the content isn't some plagiarized copy that has been spun ten times to Sunday.

You will end up with some pretty good content this way. Odds are you will surprise yourself with the results, I know that every time I get the content back I am amazed at how accurate the content is and since you talk faster than you can type (and think at the same time) you end up with twice as much quality content than if you had hired a writer.

 

Getting Traffic To A Website

One thing that I am asked about all the time is how you get traffic to a website.

I tell people that there is no quick way and that it is a series of things that get me traffic. Most of the time a website actually hurts itself and gets penalized. I more or less find the reason why the site is not ranking well and I fix that problem first. Sometimes websites don't do basic SEO and that will hurt them. Sometimes website owners don't know what they should rank for or track what is working and what isn't. If a website owner doesn't know these answers they are missing opportunities to get traffic and money from that traffic. Getting a few links to a website and doing some social media work can come a long way when it comes to improving a website ranking and actually get traffic.

Your website needs two things, a way to track your website visitors and a way to find out what people are searching for. For tracking visitors I use Google analytics and for seeing what people are looking for I use a combination of things like the Google adwords tool and/or SEM Rush. The thing that you want to do is make really good pages that people are searching for and solve their problem. This may be by linking to your product or an affiliate site that sells it.

My goal is to make a good page that builds trust and have the user sign up for my email newsletter. Repeat traffic is easier to convert since you have built trust already. In the process I also want to build a loyal following that will come back to my site and tell their friends about it. Every website needs a few pages like about us, contact, privacy policy etc.

The about us page should be about how you are going to help the user and then some personal stuff about you. I find that making the page personal helps a lot. It shows your readers that you are real.

I will make videos for YouTube and have my website url in the description so people watching the video come to my site. I will use Twitter and Facebook also to build a following. All these things add up to traffic.

Most website owners need to get links to their website. Most have no idea how or why they need this. What I suggest is writing articles about your niche and finding other website owners to give that content to put it on their site with a link or two back to your site within the article.

You can also get links back to your site by making the best article ever and putting it on your own site and alerting the media to it. Try to get to know your local newspaper reporter and when you have news let him know. It is a good two way street to be living on.

It Pays To Be Helpful

austin tweet results
Tweets about Austin Fire

Last week during the fires in Austin Texas I decided to help out my friend Shawn Collins with a link to the Austin Fire department so he could hear what was happening with the fires since his house was very near to the fires and he had to be evacuated. I am a geek when it comes to listening to fires online. Guess it is my old volunteer fireman days in me that makes me want to know exactly what is happening when I hear fire trucks. When I hear fire trucks in the neighborhood I am on the New York City FD frequency listening in and when they give an address I am usually looking at a street view of the fire building before the fire trucks are even there.

So I get the channel for the Austin Fire Department and put it out on twitter figuring if anyone else was in the same situation they could listen also. The fire department speaks in codes but they do give out addresses and such so I figured it may be useful to others.

I was not doing this to get traffic but to help people out. Seriously it wasn't a good traffic builder anyway since it wasn't a tweet leading to my website in the first place. Well this morning I check my twitter stats and I see this huge number of tweets clicked on. At first I was surprised at it and was wondering what did I tweet that could have that much traction. I had forgotten all about the tweet and sure enough 141 people clicked on the link.

I was thinking it would be smart to use a hashtag #austin so I did that in my next tweet which didn't get as much traction but since it was only a few minutes after tweeting out the first link people were already listening. I also tweeted out pictures to the fire map and the pictures from the air. All of these getting a little traction.

Who knew that trying to be helpful could get traction like this. I am sure there is a way to use this to drive traffic back to your sites if you wanted to. I got enough just trying to be helpful.

Google Showing Click Amounts on Result Pages

I was up late watching tv when I saw a commercial for the Oreck air purifier and since I didn't want to sit there for a half hour to learn the price I went to Google to see what they are going for. I was surprised to see the amount of clicks the advertisers has mixed in with the PPC ads on the results page. Knowing this can't be a normal thing I took a screen shot of it. Click on the image to see it in full size. I am not sure Google wants to put out this info to everyone. I did a few more searches and it was on a few other searches but not many.  It does help people doing ppc to see what their competition is actually doing.
UPDATE: 6/19/2011 4:25am – I just added a video screenshot to the bottom of this post. It is best viewed in full screen.

Google clicks on search results page
Google clicks on search results page
search for hand bags on Google
Google Search For Hand Bags

Getting Videos Transcribed the Easy Way

A few weeks ago I was at BlogWorld in New York City and I got to talking with a few people about transcribing videos. I always wanted to have this done since I have a lot of videos from car shows where they have car show reps talking about new cars. The information they have at the shows is much better then any magazine or website can give you as these reps are very knowledgeable about their cars and the features.

Besides the video content being great I always wanted to get a transcript so I can put that on my car site for SEO reasons. The natural flowing content that comes with this is invaluable. So someone mentioned Subply.com to me at Blogworld and I tried it out and I was amazed at the results. For about $1 a minute you can get a video transcribed and have amazing content to go along with your video.

I had a 5 minute video transcribed for about $5 and it came back to me in 4 hours with only one or two minor mistakes. It was almost perfect, 591 words of content which I placed on my page next to the video and I didn't have to write a thing.

Who would have thought that going to BlogWorld would improve my writing without me having to type a thing. So now the video is on the page with great SEO content and my readers are happy because I am giving them a better website. I am happy with the increase of traffic and my website also became easier to work on in the process. I love Win-Win-Win situations like that.

If you have an old short video laying around I suggest that you give SubPly a try. You can either upload a video to them or you can just point to your video on Youtube and they will find it. I did this at 1130pm and the transcription was in my inbox at 4am. In a little over 4 hours which I think is incredible turnaround time.

I am not being paid by Subply for this post, I just think it is a great service and want to help spread the word.

UPDATE 2/4/2012 – I have found a better service called Speechpad that does the same service but cheaper especially if you are buying in bulk.

Why is Warren Buffett Successful

I was just watching a special on Warren Buffett on CNBC and it showed him driving around Omaha Nebraska where he lives. I was shocked when the reporter asked him why he didn't live in New York where Wall Street is and he had a simple answer. When he said it it hit me like a ton of bricks. He said he doesn't live in New York because when he is in New York he gets 500 tips about companies to buy before noon whenever he is there.

He went on to explain that he has to do his own thinking and not rely on what others thought. He said he only needed one idea a year to make money and having too many ideas all at once would make anyone lose focus. It was then that I realized why I didn't make money on the internet when I first started out with affiliate marketing.

I was trying to be everything to everyone so to speak. I found out that car parts were sold online so I started a car parts site. Sounds like a good idea doesn't it? Yes it did until I didn't sell anything. The reason I didn't sell car parts was I got the idea from someone else and I didn't know the first thing about car parts. There was a few other reasons but that was the main one.

While I had about 25 pages up selling car parts someone said to me that since I liked boats I should start a site about selling boat motor parts. Next thing I knew I had a boat motor parts website. This kept happening over and over until I reached about 30 sites that had no focus at all. No focus = no money!

When asked why he didn't lose money in the tech stock bubble Warren had a simple answer. “Stick to what you know and what you like doing”. Sounds really simple but he didn't know anything about tech stocks so he stayed away from them. Sounds great in hindsight but he lived it and he went on to make money during the bubble bust.

When I am online I am constantly distracted by email and instant messenger and visiting forums. This time could be spent improving on what I know and what I like doing. Not spent on making another site about something I knew nothing about.

When IPods first came out I wanted an IPod website but I held myself back. I already had two websites about cell phones and I hated making pages on the latest cell phones since that took a lot of  work to research and there was a lot of competition. I practically had to sit on my hands not to register an IPod site url but I didn't do it. Everyday I am happy that I didn't as the site would just sit and spin as I call it and get no traffic. Why is that, because I don't know anything about IPods.

Do what you love and do it well. When I started shutting down websites I felt relieved that I didn't have to cover a topic I hated. You know what happened my income started to go up. I like sports so making a sports site was a no brainer and when I did that it was a success almost overnight. I can write about sports all day long and if someone pops up on instant messenger they have to wait until I am done writing the web pages before I answer them.

If Warren Buffett had to make a website what would he do. He would have one website about what he knew or liked and that's it. Focus on a topic that you like and focus only on that one topic.

Google Tells You That Your Site Sucks

Yes Your Title Tags Suck

Yesterday Google changed the game for webmasters, and I think it was a great change that will improve a lot of websites. Of course there will also be webmasters screaming but such is life on the web.

Yesterday Google let webmasters know what pages get impressions and more important the amount of clicks on those pages. You may be saying what's the big deal about this. Well lets do a little digging, say you have a page on blue widget that is showing 5000 impressions a day (I know most people would love that) but the end user only clicks on the results 5 times. A very low percentage that I don't even feel like doing the math for. This tells me that the user either wasn't looking for your type of widget or your title tags and meta descriptions suck.

Odds are your page title says blue widgets and nothing else. Your meta description tag is probably non existant and search engines are grabbing any content from your page and it looks jumbled and uninviting to the end user. Sorry but odds are this is the cold hard truth.

Now lets see, what do you think is gonna happen to this page that only gets 5 clicks out of 5000 impressions. I would bet that page gets a lower spot in organic search results since users are not finding that page as relevant over and over again.

I admit I only spent a hour looking at one of my sites that rank well and I was amazed at what I was looking at. I found about 25 things that I could change ASAP and make my site much better for the end user. Although the search engine guru's may tell you meta tags are dead I will be using and have been using them on my sites. It only takes a few seconds to include them so why not include them.

Now this is also good news for people not creating spammy pages. Those spammy pages and sites will naturally disapear as webmasters improve their websites based on info found in the new Google webmasters tool section. I will be interested on reading up on this more. Do yourself a favor and log in to webmaster tools and look at your best site and then your worst site you will see why your worst site is ranking badly.

Come back and let me know what you found.

5 Mistakes Your Website is Making

I bet you can find at least five things that your website should be doing or doing better. Odds are you have built a site and you are getting some traffic but things are not exactly how you thought they would go. Well lets take a look at five things that may help you get better results. Some are so simple it may surprise you that you haven't thought of them on your own.

1) Does your site help the user solve a problem? This is either a yes or no. In this day and age the consumer is looking for an answer for their problem, if your product does that then explain it any way you can. This may be a video or a white paper or something of the sort. Give away the information so that the user remembers how helpful you were, they will end up telling people through word of mouth.

2) Do you know what your visitors are doing on your site? Odds are you think you do but you could be wrong. You need to get some sort of analytics set up and see how a user is navigating through your site. You may not even know what your most popular pages are,or even what your worst pages are. You may be focusing on the wrong things and wasting time.You also need to know how people are finding your site. Get a neighbor to sit down in front of a computer and put them on your site and see how they navigate it, it will not be what you thought. get a pen and paper and tell them to give you the honest truth.

3) Do you have an email newsletter? Getting traffic is hard enough so once you get a customer you should try and make them a returning customer. This saves you the worry of trying to rank in search engines and also decreases your advertising cost as you already have that customer. A lifetime customer is the best investment you can make for your site.

4) Do you have a FAQ page? Whenever you get an email asking questions about your site or product make that question into a line on your FAQ page as it will be looked for again on your site. Your answer will help others find you and use your services. It will also end up being keyword rich content that will attract the search engines and get you good long tail keywords.

5) Do you have trust pages? Every website needs to develop trust with the potential customer. Your site needs a page for privacy policy, contact us, terms of use, disclaimer, and let the customer know what you are doing with their information and what they can expect from your site.

I bet if you are not doing these things your site is not doing what you want it to do.

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