At Affiliate Summit I was talking to an affiliate that was telling me that he didn't have a real social media plan. I told him I know that he didn't because I was on his site a few days before. It was then that I saw something that stopped me in my tracks.
He had all the social media buttons on the site but they all showed 0 clicks on them. I said to myself if he didn't think the post were good enough to share why the heck would I share his post. When I told the affiliate about this he looked at me like wow I never thought of that. Not saying that having 1 click will help you but if no one knows the post exist in the first place it has 0 chance of getting spread.
I am sure someone that reads this will say no wonder why no one is using the social media buttons on my site! They are not using them because they never saw your post in the first place. Every time I write a blog post I will take 3 minutes to click on the social media buttons and share the post across the 3 or 4 social media platforms that I have buttons for on the post.
This gives me a head start and allows others that follow me a chance to see the tweet or Facebook like or whatever I have done and share it with their friends. I also suggest in the newsletter that goes out that people should use the share buttons on the bottom of the post if they like it and want to help my site get more readers. You will be amazed at the amount of social shares your post receive when you put it in your readers mind what to do when they read a post. After a few newsletters with that message your long time readers will re-tweet and like your post naturally as long as it is quality.
I also told this affiliate that he should hook up with a few bloggers that are in his niche or even in his area and team up. Having 3 or 4 bloggers helping share your post on social media when they see a new post. It is pretty simple to set up, all you have to do is sign up for each others newsletter and just use the social buttons whenever they get a new newsletter.
Since having only 1 click on a social media button isn't that good when it comes to crowd sourcing (Which is what you want to happen) having a few buttons that show 3 or 4 clicks helps with that. After being spread on a few places by other bloggers you will end up with a few new readers that will start liking your post and you will end up with more than the 3 or 4 likes.
I see this situation a lot when someone launches a new blog. It takes a lot of work and then they make a few post and nothing happens and they get discouraged and the site ends up failing. Using this simple tip will help a new blog get its legs a little quicker.
If you have a good relationship with a few bloggers in your niche (and you should) you can set up this system very easy. You may be surprised at the results.
Sharon Mostyn says
Great post, Vinny! I definitely agree with the idea of sharing your own posts via social media, but I’ve always used a service like Networked Blogs to share the posts automatically rather than manually clicking the social sharing icons. Now that you’ve brought it to my attention, I’m going to try manual sharing for several reasons:
1) It allows me to test that my social sharing buttons are working correctly and posting as I expect to see them
2) From a psychological standpoint you’ve “broken the ice” so no site visitor has the be the first to share. It’s easier to be a follower than breaking new ground by being the first.
Now all I need to do is figure out how to turn off Networked Blogs so I don’t hit my social media followers with the link twice and remember to do it manually!
Thanks for sharing your insights,
Sharon
@sharonmostyn
Vinny O'Hare says
I use network blogs on some sites also and I allow it to go out since it will go out a few minutes after you post. I have never had a complaint about it and if someone did I really don’t want them following me anyway because they don’t get it. ๐
Bill Swartwout says
Absolutely on the money – and something to which I never gave thought. Thanks for the insight.