You have just written the best blog post you have ever done before and you hope that someone will read it. Odds are that you have done this one time or another but don't feel bad as we have all done it. Have you ever wondered how the big named blogs get their readership? It isn't from waiting for hope to kick in, most of them have a plan.
Next time a site catches your eye and you notice it across all your social media try to dissect it and figure out how they do it. Once you get a plan in place you can have your post spread like wildfire across your social media just like the pros do it. There is no right or wrong way to do this but here is some of what I do when I put a post on this site.
You will notice the social share buttons on the bottom of every post on this site. This is a free WordPress plugin called Sociable.
In the plugin you have the choice of after the post or a skyscraper. I don't like sites with social buttons on the side. I am not going to move my mouse up to the right or left to share content. I also want to give the user something to do after they read my post. After I post the blog post I will usually go across and hit each button and post it on the social networks. This takes a total of 5 minutes.
I also have an automated system in place. Most of it is done through the rss feed. When I set up a post it automatically goes out to my email newsletter list using Aweber. When setting up in Aweber there is also a place to send to the Twitter account I have associated with that account. There is also a place to have it send to your Facebook fan page. This is two places less that you have to put your message in manually but I do it anyway. I usually do this right away and when the rss feed catches it will post it a few hours later.
I then go to my Google+ account and drop the url in the status box. Notice I didn't say I attach the link in the link section where Google wants you to put it. I drop it right in the space they give you for status updates. The reason for this will be in my book and I don't want to share it now just in case Google makes a change.
Connect Google+ To Twitter
This will also post to Twitter since I have my Google+/Twitter account linked using ManageFlitter. If you haven't heard of Manageflitter you are missing out on a great service that cleans up the people you are following on Twitter. I consider it a secret weapon in my arsenal. After you sign up with Manage Flitter go to your dashboard and put your G+ url in the area where it ask to connect your account. While there feel free to clean up some of the people you are following. It will take you 3 minutes to get rid of all the people that are to lazy to upload an avatar. Promise to come back to this post after you are done playing with ManageFlitter.
I also have my rss feeding Feedblitz which lets the user sign up for an email. Not exactly the way I want to handle my email subscriptions but it gets me more traffic. You can do something similar using things like Twitterfeed and Friendfeed.
Tweetadder -(affiliate link) This has been one of the best purchases I have had over the years. Although some consider this a spam tool if you use it as intended it can be a pretty good way to gain some followers in your niche. It does much more than I can ever explain. Actually I could do a webinar on this one tool alone.
Of course all my social media accounts are run using Hootsuite. In Hootsuite you can set up rss feeds to post to your account as it finds them. Since we already have Aweber doing this we want to make sure we are doing this at a different time. I usually have it set to check 12 hours from when it finds the post so my post don't all flow at the same time. Hootsuite also has some cool built in features that allow you to have an rss feed post to multiple accounts. If your site has a few writers you can have it post across all accounts.
In the end of your blog post you should ask a question and encourage comments. Actually your copy should be so compelling that people leave comments naturally but asking a question can help. Once someone leaves a comment you should reply to that comment. The person leaving the comment will usually get an email saying a reply has been left and they end up back on your site. Google sees this as a return customer which is always good if you care what Google thinks.