To raise awareness I usually change my site colors to pink for the month of October. Although it makes some of my sites look crazy as pink isn't part of the over all color scheme it is the least I can do to raise awareness.
This year I am also walking in the Avon walk for a cure for breast cancer in my hometown of New York City. I will be walking 39 miles over 2 days through the streets of NYC. You can make a donation to the Avon Walk for Breast cancer here.
Here is a short video which gives you all the reasons why I am walking with the affiliate marketers give back team.