Social Media Planning in Advance

I often get asked about how I do my social media post scheduling. One of my worst kept secrets is I use the Hootsuite bulk uploader. I am a Hootsuite Ambassador and love talking about all the features they have. I will be talking about this more at my Affiliate Summit roundtable session if you will be in Las Vegas I encourage you to come hear the exact steps I use. I am a set up once and rinse a repeat type of guy and the Hootsuite bulk uploader lets me do this. In my case I use a monthly bulk upload plan.

Hootsuite has a video on this that you can see in the first post below. Odds are you saw this post because it was shared on social media. :)

hootsuite schedule post image
Here’s how to schedule tweets with Hootsuite‘s Twitter scheduler. Schedule Twitter messages easily today!

Of course having a plan and taking stock of what works and more important what doesn’t work is important. I will take my most popular social media post and reschedule them and take the non performers out or add a hashtag to it to make the post better. Below is a few templates that you can use.

social template pic
Social media is a relatively new tool for most businesses. This means that, unlike many other marketing tools, when people begin to build out social media for their business, they’re starting from scratch. They haven’t created social media strategies before or they don’t know what questions to ask for a social media audit, and finding out can be both difficult and time consuming.

We all know that social media post get more traction when there is an image involved in the post. Below you will find some new tools to make your images stand out.

Are you getting maximum results from your visual content? Do you use fonts, colors and clever effects to make your company’s images more recognizable? Graphics that are consistent with your company’s established image increase your audience engagement by creating familiarity. In this article you’ll discover how to use simple design tactics to help your audience instantly associate your pictures with your brand.
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Attending Conferences To Expand Your Business

Are you wondering why your business has been flat or even worse been falling off lately? Maybe you need to go to a conference and make some new connections. We just got back from Shareasale’s Think Tank and it was a great event. We met so many new bloggers I could fill my Rolodex twice. (Think I just dated myself) Below is a list of some conferences that can help your business.

Looking to network and learn about various aspects of business, marketing, and technology? Here are over 80 conferences and events to choose from in 2015!
I will be speaking again at Affiliate Summit. Talking about automation and social media tools. Probably one of my favorite subjects. Odds are you saw this post because it was automatically shared to social media. Click above to see the agenda.
If there’s one thing that every business owner craves and seeks, it’s more time. There never seem to be enough hours in the day to cross everything off your to-do list, strategize for

Mobile is here whether you like it or not. For years I had a site that was older guys that barely knew how to operate a computer and now even that site traffic has exploded with mobile. If your site isn’t ready for it you are losing out.

Using a mix of its own data and third party data, mobile ad personalization platform AppLovin is predicting that nearly 30 percent of Cyber Monday transact
YouTube mobile traffic now accounts for 50% of the views on YouTube. The site is also seeing an increase in overall viewer watch time by 50% per year.
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Sending Site Visitors Through Your Sales Funnel

So Vinny set up his photography site and figured people would run over and click on the photos and buy prints. Sounds good in theory but it doesn’t work that way. Sometimes you have to point the user and tell them what to do on your site. If you check your internal search stats and see people typing in the same thing over and over this would tell you that you have a problem.

A few months back I was noticing the same search term in my search box. It was “Where is Vinnys photo” or “where is Vinnys Sunset Photo”. Needless to say Vinny had a problem or I should say a broken sales funnel. I did not guide the visitor through the site as well as I could be. Then I listened to a Smart Passive Income podcast where Pat explained about having a “Start Here” button.

I placed the start here button on and now the user gets directed to the most popular page on my site which also starts the sales funnel. As you can see that section of the site gets 60% of my visitors. No one at all clicks on the buy prints. They are not coming to the site to buy prints but to look at photos. If they see a photo that strikes them they will pull out their credit card and buy. The best place for that to happen is by using the start here link in the navigation.

sales funnel start here button

Sales have increased as well as people are browsing through more pages on the site. Traffic is up probably because my bounce rate went down by a large margin. Even though bounce rate is no longer as useful as it once was the search engines see that my bounce rate went down and the organic traffic has gone up.

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