Sending Site Visitors Through Your Sales Funnel

So Vinny set up his photography site and figured people would run over and click on the photos and buy prints. Sounds good in theory but it doesn’t work that way. Sometimes you have to point the user and tell them what to do on your site. If you check your internal search stats and see people typing in the same thing over and over this would tell you that you have a problem.

A few months back I was noticing the same search term in my search box. It was “Where is Vinnys photo” or “where is Vinnys Sunset Photo”. Needless to say Vinny had a problem or I should say a broken sales funnel. I did not guide the visitor through the site as well as I could be. Then I listened to a Smart Passive Income podcast where Pat explained about having a “Start Here” button.

I placed the start here button on Camerawe.com and now the user gets directed to the most popular page on my site which also starts the sales funnel. As you can see that section of the site gets 60% of my visitors. No one at all clicks on the buy prints. They are not coming to the site to buy prints but to look at photos. If they see a photo that strikes them they will pull out their credit card and buy. The best place for that to happen is by using the start here link in the navigation.

sales funnel start here button

Sales have increased as well as people are browsing through more pages on the site. Traffic is up probably because my bounce rate went down by a large margin. Even though bounce rate is no longer as useful as it once was the search engines see that my bounce rate went down and the organic traffic has gone up.

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Speaking at Author Marketing Live

Vinny O'Hare at author Marketing live graphic

Just putting on the finishing touches to our presentation for Author Marketing Live. Debbie and I are doing a presentation called “Fast & Easy Ways To Find True Fans & Rabid Readers with Social Media” which I have to say I am quite proud of.

I have about 4 or 5 tips that will help authors save time when using social media while building a fan base that will want to read their books. While I can’t say exactly what these tools are I can say that it will be a sold out audience and we are prepared to have authors sitting there with their eyes wide open and writing down the tips we are giving them.

It will be my first time in Cleveland unless you count the 2 minutes I spent there changing planes once. If you are going to be there I look forward to seeing you, please come up and say Hi!

If you waited to long and didn’t get a ticket I suggest you follow the hashtag #AMLive14 as I will be tweeting from the stage. Well not really since I set up the tweets to go out last week.

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What Do These Two Pictures Have in Common

I am always amazed at good photo’s. I try to think about what people see and think when they look at them. I have to say that I see things a little different when it comes to photos. Look at these two photos below. You may think what beautiful balloons, or what beautiful mountains. The second picture you may be saying what beautiful clocks. The two pictures may be totally different but they are the same. Can you figure it out? Can you see what I see?

Mobile marketing by numbers

My answer is 50 people using smartphones. I bet that wasn’t the answer you were thinking. My next thought is how can I get my website into their pockets. Think about it a second if you were an operator of a hot air balloon wouldn’t you need a smartphone for weather updates, reservation changes etc.

The woman on the cliff is probably taking a picture with her smartphone. So are the people that are in the hot air balloons. There could be up to 75 people that have a smartphone in this picture.

The photo on the right is a city picture with people hustling around. They need smartphones to stay connected. You can even see the guy in the blue shirt on the right using his. Now my question is what are you doing to get your business into peoples pockets.

Is your address on your website for local searches? If you are a local store do you have Google Maps embedded on your site. Are you using Schema mark up on your pages? Do you know what Schema markup is?

 

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